Schick Survey Reveals Women’s Beauty Habits

Schick Survey Reveals Women’s Beauty Habits




Schick, the maker of premium women’s razors Intuition Plus, Quattro for Women and Quattro for Women Disposables, set out to discover the insider shave secrets and beauty routines of women. Schick, partnering with Market Tools, created the “2010 Schick Shave Study,” a national survey that reveals what women do behind the shower door.

Every woman has a different daily beauty routine, the survey says. Some are five minutes, others take over an hour, but in the end, three things remain a constant part of all beauty maintenance routines: 91% of women say washing their face is No. 1 on the beauty priority list followed by 81% who shave their legs/arms/bikini to a smooth finish and to top it off, 72% apply moisturizer for a little extra hydration.

The results of the poll also reveal:

  • 81% of women find it important to have smooth, sexy legs that feel soft and moisturized
  • 46% of women feel sexiest with silky, smooth legs
  • 77% of women look for a razor that delivers skin care benefits while they shave
  • 57% of women desire a razor that gives them a smooth shave and delivers skin care benefits
  • 76% of women find it appealing to have a razor that delivers skincare benefits while they shave
  • 57% of women look for Aloe & Vitamin E in their shower care products
  • 70% of women find it appealing to have a razor that moisturizes their legs, allowing them to skip post-shower lotion
  • 63% of women find a razor that has a moisturizing solid attachment, thus eliminating the need for shave cream, appealing
  • 78% of women maintain their bikini area by shaving
  • 50% of women reveal that it is important to maintain a groomed bikini area
  • 33% of women trim their bikini area every time they shave
  • 58% of women desire a convenient tool that will shave and trim their bikini area
  • 77% of women say they like the ease of using a disposable razor
  • 65% of women use a disposable razor
  • 59% of women use a disposable razor at-home
  • 74% of women look for disposable razor that has high performance technology and delivers a smooth, close shave
  • 58% of women fear bikini and leg stubble in the summer months
  • 90% of women always pack shampoo and conditioner when going on vacation
  • 83% of women always pack a razor in their travel case
  • 74% of women always pack their moisturizer when packing for vacation
  • 53% of women would catch up on some sleep if they were able to spend less time shaving
  • 55% of women find smooth sexy legs and a fabulous hair style most important in their beauty routine
  • 24% of women desire Carrie Underwood’s legs