The first impression I had of Sephora was about 7 years ago and it was like entering makeup heaven. I had never seen such a large store that carried makeup, brushes, fragrances, and hair products.
Sephora is like a beauty supermarket that invites you to play/test as many products as you want without a sales person breathing down your neck. I love that there are new, unique, and specialized brands that are different from those sold in department stores or drug stores. The freedom and the product variety are still what I love most about Sephora! –Lee Graff, President and Co-Creator of Cover FX
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